Dubai Kicks Off Ramadan Traffic Safety Campaign for Taxi and Delivery Riders
Dubai’s Roads and Transport Authority (RTA) has launched a comprehensive Ramadan traffic safety awareness campaign aimed at promoting responsible driving among key road users, including taxi drivers and delivery bike riders, throughout the holy month. This initiative is part of Dubai’s broader efforts to reduce traffic accidents and ensure safer roads, particularly during Ramadan when fatigue from fasting poses unique challenges for drivers. The campaign will distribute 40,000 awareness leaflets along with iftar meals and gifts to encourage safe driving practices. Campaign Overview and Key Partnerships This Ramadan-focused traffic safety campaign targets taxi drivers, delivery bike riders, and construction workers across Dubai. To maximize its impact, the RTA is collaborating with prominent organizations such as Dubai Police, Dubai Taxi Company, Noon, DAMAC Properties, and Sobha Realty. These partnerships are designed to ensure the campaign reaches key locations where drivers are mo...